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90%
of all Direct Mail gets read or seen.
(USPS Household Survey) |
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Only
11% of all Newspaper ads are
read, 1/8 and 1/4 page ads are rarely seen.
(Simmons Media Study) |
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76%
of postcards are read
immediately.
(US Postal Service) |
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"
We have sold over $200,000 worth of product as a result
of our RSVP® ads. Thank you for your consistently
thorogh and professional approach...
We have been with RSVP® since day one, and have always
appreciated your attention to detail and concern for our
interests."
Greg VanWyk, Owner,
Bright Ideas Additions |
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The reader's attention is grabbed by a simple but effective
headline. Studies show an advertisement has less than
one second to make an impact. Less copy on the front is
always better. |
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4-Color advertising "pulls" better response
than black and white. A high-impact photo stops the reader
on your card. |
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Give the recipient a reason to call you. Make your postcard
a gift card with a dollar value. This is the most effective
and upscale way to offer an incentive to the consumer.
A free information kit or design consultation are also
great ways to enlist a quick response. |
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The customer can respond to this postcard by:
•
Mailing
the card back
•
Calling
for more information
•
Bringing
the card into your location
•
Directing
them to your website |
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| Trim
Size: 4.25 x 6 |
Bleed
Size: 4.5 x 6.25 |
Front and back
of card is 4 color (CMYK).
Images should be submitted
at 300 dpi or higher
Submitted files must be in these formats: EPS, TIFF, PDF, or
InDesign Files. |
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