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90%
of all Direct Mail gets read or seen.
(USPS Household Survey) |
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Only
11% of all Newspaper ads are
read, 1/8 and 1/4 page ads are rarely seen.
(Simmons Media Study) |
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76%
of postcards are read
immediately.
(US Postal Service) |
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“We
have been advertising with RSVP® for 2
½ years, and have found RSVP leads to be high quality
leads which produce higher than average sales!”
Gil Girard,
Blue Haven Pools of Cincinnati |
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At
RSVP® we create our own custom mailing lists using
the most up-to-date proprietary data from both local
and national sources. This custom list is re-created
with fresh information every issue... RSVP® NEVER
USES THE SAME MAILING LIST TWICE! This data results
in a list of 250,000 of the most exclusive owner-occupied
homes in the area. No apartment dwellers, no rented
or leased homes. Just qualified upscale homeowners.
Currently we target homes with home values averaging
$310,000 with an average income of $171,000* per home.
(*As of time of last printing)
RSVP® Mailings are Individually
Addressed and Personalized.
These homeowners represent prospective buyers of upscale
products and services. Businesses such as fine restaurants,
retail stores, furniture manufacturers, investment companies,
home improvement, home service companies and many more
will benefit.
Unlike many other direct mail companies who claim to
reach owner-occupied homes, RSVP® delivers your
message to an upscale homeowner in a package designed
to enhance your image and produce bottom-line results.
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Demographic
Information
•
RSVP®
targets only owner-occupied, single family homes.
•
The
top income earners: doctors, business owners, high-tech
professionals.
•
All
recent moves, first-time homeowners and new construction.
•
You'll
reach an affluent market: active investors who own two
or more cars, dine out frequently and
entertain and travel often.
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Target
Consumers You Want to Reach:
•
84%
are between the ages of 34 - 64.
•
86%
are married.
•
82%
have children and/or grandchildren.
•
67%
have college degrees.
•
72%
hold management positions |
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