 |
 |
 |
90%
of all Direct Mail gets read or seen.
(USPS Household Survey) |
|
 |
Only
11% of all Newspaper ads are
read, 1/8 and 1/4 page ads are rarely seen.
(Simmons Media Study) |
|
 |
76%
of postcards are read
immediately.
(US Postal Service) |
|
 |
|
|
|
Postcards
rate #1 for performance in the category of immediately
read direct mail.
(United States Postal Service) |
| |
|
|
90%
of all Direct Mail gets read or seen. (1992 USPS Household
Diary Survey) |
| |
|
|
89%
of companies who try them, continue to market with postcard
decks.
(Guerrilla Marketing Weapons) |
| |
|
|
Full-color
ads consistently out-pull black and white, as well as
two-color ads by 25% or more.
(Guerrilla Marketing) |
| |
|
|
Direct
Mail is used by more successful advertisers than all
newspapers, magazines, phone directories, national TV
and radio! (Coen Media Report) |
| |
|
|
Only
11% of all Newspaper ads are read, 1/4 and 1/2 page
ads are rarely seen!
(1991 Simmons Media Study) |
| |
|
 |