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90% of all Direct Mail gets read or seen.
(USPS Household Survey)

Only 11% of all Newspaper ads are read, 1/8 and 1/4 page ads are rarely seen.
(Simmons Media Study)

76% of postcards are read
immediately.
(US Postal Service)
More Facts
"We are very satisfied with the RSVP® program. It has allowed us to selectively contact our customer in a classy way that reflects the kind of business that we want to conduct.

It's cost per contact is significantly less than anything we could do on our own. Count us in for future mailings!”

Tom and Chris Hartzell, Proprietors, Deck the Walls

   
 
   
Postcards rate #1 for performance in the category of immediately read direct mail.
(United States Postal Service)
 
90% of all Direct Mail gets read or seen. (1992 USPS Household Diary Survey)
 
89% of companies who try them, continue to market with postcard decks.
(Guerrilla Marketing Weapons)
 
Full-color ads consistently out-pull black and white, as well as two-color ads by 25% or more.
(Guerrilla Marketing)
 
Direct Mail is used by more successful advertisers than all newspapers, magazines, phone directories, national TV and radio! (Coen Media Report)
 
Only 11% of all Newspaper ads are read, 1/4 and 1/2 page ads are rarely seen!
(1991 Simmons Media Study)
 
 
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