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90%
of all Direct Mail gets read or seen.
(USPS Household Survey) |
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Only
11% of all Newspaper ads are
read, 1/8 and 1/4 page ads are rarely seen.
(Simmons Media Study) |
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76%
of postcards are read
immediately.
(US Postal Service) |
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“RSVP®
has been the catalyst for significant sales growth in
the four months since our first mailing.
The mailing list hits our target market squarely, so the
quality of leads is higher than with other advertising
options. As a result we have experienced a 15% increase
in sales attributed directly to RSVP®.”
Pete Hagenbuch,
Closet & Storage Concepts |
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